Ennio Capasa, the designer of Costume National, has been contacted by the Venice city council to create the logo for the SMS Venice project.

SMS Venice is promoting a campaign to raise funds for the preservation of St. Mark’s Square with the support of sponsors and sending text messages.

The logo created by Ennio Capasa evokes the two elements that have always symbolized Venice: water and the sky.

A stylized version of the V of Venice becomes the same colour as the lagoon and takes flight: up and away towards the future.

“The effort to save the artistic and architectural heritage of our country must be a mission for everyone. I am proud of the confidence placed in me by the Mayor of Venice and I have enthusiastically embraced the SMS Venice project,” said the designer.

The SMS Venice Project aims to transform St. Mark’s Square into an exclusive stage for concerts and performances by internationally famous artists such as Elton John for the entire month of July.

SMS VENICE: The Project

The SMS Venice project (which stands for St. Mark’s Square and Short Message System) is the result of the wishes of the Venice city council, the Department for Architecture and Landscape Heritage of Venice and the lagoon and Fran Tomasi, organizer of the event.

Venice City Council was strongly in favour of this project which has as its aim to increase public awareness by promoting, with the support of sponsors and through sending text messages, a campaign to raise funds for the protection and preservation of St. Mark’s Square.

In July, St. Mark’s Square will be transformed into a living space, a stage for concerts and performances by internationally famous artists, for an ambitious project over several years which will continue after July as well.

The stage will be the venue for four important events and will be situated in St. Mark’s Square.

On Tuesday, 8tyh July, there will be a performance by MOMIX, known all over the world for its works of exceptional inventiveness and beauty.

The company will perform some of its incredible choreographies taken from: Opus Cactus, Passion, Sun flower Moon and SuperMomix.

On Wednesday 9th July, it will be the turn of Elton John who comes to Venice with his Rocket Man Tour 2008, a concert in which he performs the best known and loved hits from his extraordinary repertoire with his band.

On Monday 14th July, it will be the turn of Giovanni Allevi, the Italian pianist and composer who with his 33-piece orchestra, will present the new “Evolution Tour”.

And Gilberto Gil and Gal Costa, for the 50th anniversary of “Bossa Nova” on Tuesday 15th July.