Ennio Capasa and OVS industry present EEQUAL, a project of “democratic fashion” where design and creativity merge creating fashion products for man and woman. This collaboration marks the beginning of a multiannual developing project.
EEQUAL, a brand created by Ennio Capasa merging the first letter of his name with the word that best defines the core of the project, will be available at the OVS industry stores in dedicated and personalized corners starting with the Spring/Summer 2011 collection.
“The temptation to develop a “democratic” fashion project accessible to anyone has been very strong for a designer in the last few years. The real challenge is to offer a high quality product with a creative and original idea behind it, and put it on the market at a price that is affordable for those who already love fashion, but especially for the new generation that we want to educate to a essential, modern and sophisticated style that define my work. The true “democratic” nature of OVS industry, an Italian company in constant international expansion, and its devotion to quality convinced me that my passion and my experience could be translated into an innovative and contemporary project”. Ennio Capasa
Through EEQUAL, Ennio Capasa and OVS industry can communicate to the general public using a modern language and offering an accurate project thought of down to the last detail: from the structure to the atmosphere of the stores, from the displays to the packaging, from the layout to the communication strategy.
OVS industry, through a dedicated team of people, will add to Ennio Capasa’s creative contributions its consolidated experience in selecting, producing and distributing high quality products, renewed frequently and always presented at an “equal” price.
OVS industry will dedicate personalized spaces to EEQUAL in 120 stores with the ambition to expand quickly this important project throughout the network of stores. This September OVS industry will open its 500th store, the first of a series with a new concept, new colors and redesigned spaces.

“I am very happy with this agreement, which enhances our respective skills” – says Stefano Beraldo, CEO of Gruppo Coin (of which OVS industry is a part of) – “It’s a new, seriously way, based on solid assumptions, to offer our customers a true fashion collection at OVS industry prices. A mutual choice that expresses on one side the desire to bring the culture of fashion to a retailer that has evolved significantly in recent years, and on the other side the challenge for one of the most innovative and accredited Italian designer to be exposed to a completely different and enlarged audience. The collections will be conceived and designed by Ennio Capasa and his team. We will take care of prototyping, production and distribution. We are confident that this will bring additional value to our company because our team will be motivated by the need to compare itself to the work of a designer like Ennio Capasa. We like to think of ourselves as being a huge platform where the best and most original skills come together to design and deliver intelligent, contemporary ideas and products. I conceive our collaboration as a continuous work in progress and this agreement is perfect to identify a new phase of the development of OVS industy: Ennio Capasa’s essential lines will create a new fashion segment in our stores speeding up the evolution process of the brand”.

OVS industy, a brand owned by Gruppo Coin, is now the first company in Italy for market share in the fashion clothing industry. With a network of nearly 500 stores in Italy and abroad, OVS represents the best of Italian fast fashion thanks to a new interpretation of fashion featuring the latest trends that are constantly renewed and garments that present impeccable quality at a fair price. All the OVS products are manufactured following the strictest national and international standards of social responsibility. This is why OVS industry is chosen each year by more than 11 million customers and sells more then 100 million pieces.