In occasione della Milano Design Week, CoSTUME NATIONAL ha il piacere di invitarti al lancio del nuovo profumo Pop Collection.

Giovedì 14 Aprile – Cocktail dalle 19 alle 22
Via Sant’Andrea, 12
20121 Milano

Ennio Capasa has made available his experience and passion for fashion for “Abitare il Tempo”, an important and ambitious project witnessed for 25 years of Italian excellence in furnishings.
 

Textile Storm is the concept of the installation designed by Claudio La Viola for “Abitare il Tempo 2010”, one of the most important Italian event dedicated to design, exhibited last september in Verona.

With an original and scenographic language, La Viola presented a project that combines design and fashion and plunges the visitor into a virtual storm.
At the centre of the installation there was a wall, 5 meters high and 18 long, covered with umbrellas that turn on themselves asynchronously; in the background the noise of the storm “ripped” from the Divine voice of Maria Callas.

Two silent and parallel corridors surrounded the installation and guided the visitors through the proposals of “Editori Tessili di Aneta”. Passing huge portals, precious windows-room guard 15 trenches designed exclusively by Ennio Capasa and made with fabrics usually used for furniture.

LEATHER SKETCHES
Rough meets refined. Clean lines and structured silhouettes blend to create a contemporary urban appeal, amplified by total black.

SHOP WOMAN

SHOP MAN

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Autumn Winter 2010 Collection*
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CoSTUME NATIONAL announces the opening of its Hong Kong Installation Space a new flagship store in the heart of Honk Kong fashion district. Installation Space is a concept far from ordinary: the idea is to create something different, more than a simple shopping experience.
Maestro of essential design Ennio Capasa has created an unusual approach to fashion buying, a strong combination of academic architecture and technology, traditional materials and conceptual frameworks: white veined marble floor, white plasterboard walls, chrome hanging rails, art gallery technical lights.
 

Ennio Capasa went to the Maison archives and picked up himself a selection of iconic pieces, now displayed as an installation artwork.
The clients of CoSTUME NATIONAL Installation Space will experience the timeless product brand philosophy and will be assisted in buying as a contemporary fashion collector.
Exploring the style, reading the history, understanding the research, feeling the modern: the client buys a unique product, every time.

The project starts exhibiting the fall-winter 2010/2011 man and woman Collections.

Costume National Installation Space
Ground Floor
32 Lyndhurst Terrace, Central
Hong Kong
Tel:+852 2526 2777
Fax: +852 2526 2111

CoSTUME NATIONAL is again taking part in the annual Vogue Fashion’s Night Out (http://www.fashionsnightout.com/). The event is being promoted by Franca Sozzani and Milan Municipality in favour of the city’ s parks and green areas.

Safeguarding and respecting the environment has always been a priority for Ennio Capasa. The designer has created a limited number of special T-shirts – just one hundred -to support the project. Made from bamboo cotton, each T-shirt costs €30 and proceeds from the sale will go entirely to Vogue Fashion’s Night Out green project.

Now reopened after refurbishing, the Via Sant’Andrea 12 boutique will stay open until 11.30 pm.

August 26th – Principality of Monaco: Uefa Club Football Awards
 

The soccer players, in the Principality of Monaco to dispute the UEFA Super Cup final on August 27th, wear the new official wardrobe. Julio Cesar, Maicon Douglas, Wesley Sneijder and Diego Milito are rewarded in their category for the excellence of their performances during the past season.
 

 
Costume National 2010 Spring/Summer Collection
Shop man > / Shop woman >

Ennio Capasa and OVS industry present EEQUAL, a project of “democratic fashion” where design and creativity merge creating fashion products for man and woman. This collaboration marks the beginning of a multiannual developing project.
EEQUAL, a brand created by Ennio Capasa merging the first letter of his name with the word that best defines the core of the project, will be available at the OVS industry stores in dedicated and personalized corners starting with the Spring/Summer 2011 collection.
“The temptation to develop a “democratic” fashion project accessible to anyone has been very strong for a designer in the last few years. The real challenge is to offer a high quality product with a creative and original idea behind it, and put it on the market at a price that is affordable for those who already love fashion, but especially for the new generation that we want to educate to a essential, modern and sophisticated style that define my work. The true “democratic” nature of OVS industry, an Italian company in constant international expansion, and its devotion to quality convinced me that my passion and my experience could be translated into an innovative and contemporary project”. Ennio Capasa
Through EEQUAL, Ennio Capasa and OVS industry can communicate to the general public using a modern language and offering an accurate project thought of down to the last detail: from the structure to the atmosphere of the stores, from the displays to the packaging, from the layout to the communication strategy.
OVS industry, through a dedicated team of people, will add to Ennio Capasa’s creative contributions its consolidated experience in selecting, producing and distributing high quality products, renewed frequently and always presented at an “equal” price.
OVS industry will dedicate personalized spaces to EEQUAL in 120 stores with the ambition to expand quickly this important project throughout the network of stores. This September OVS industry will open its 500th store, the first of a series with a new concept, new colors and redesigned spaces.

“I am very happy with this agreement, which enhances our respective skills” – says Stefano Beraldo, CEO of Gruppo Coin (of which OVS industry is a part of) – “It’s a new, seriously way, based on solid assumptions, to offer our customers a true fashion collection at OVS industry prices. A mutual choice that expresses on one side the desire to bring the culture of fashion to a retailer that has evolved significantly in recent years, and on the other side the challenge for one of the most innovative and accredited Italian designer to be exposed to a completely different and enlarged audience. The collections will be conceived and designed by Ennio Capasa and his team. We will take care of prototyping, production and distribution. We are confident that this will bring additional value to our company because our team will be motivated by the need to compare itself to the work of a designer like Ennio Capasa. We like to think of ourselves as being a huge platform where the best and most original skills come together to design and deliver intelligent, contemporary ideas and products. I conceive our collaboration as a continuous work in progress and this agreement is perfect to identify a new phase of the development of OVS industy: Ennio Capasa’s essential lines will create a new fashion segment in our stores speeding up the evolution process of the brand”.

OVS industy, a brand owned by Gruppo Coin, is now the first company in Italy for market share in the fashion clothing industry. With a network of nearly 500 stores in Italy and abroad, OVS represents the best of Italian fast fashion thanks to a new interpretation of fashion featuring the latest trends that are constantly renewed and garments that present impeccable quality at a fair price. All the OVS products are manufactured following the strictest national and international standards of social responsibility. This is why OVS industry is chosen each year by more than 11 million customers and sells more then 100 million pieces.

CoSTUME NATIONAL creates the new official wardrobe for the F.C. Internazionale. Ennio Capasa, Creative Director of the Maison, bets on tailoring: all the garments designed for players, technical staff and managers are custom made and have the team emblem hand sewn, while on the tie there is a high frequency serigraphy of the European Cup.
The uniforms will be worn by the soccer players starting August 26th, when the team will leave for the Principality of Monaco to dispute the UEFA European Cup final on the 27th.

“I am happy and honored to dress INTER, the strongest team in the international football scene. I always had great respect and esteem for this Company that demonstrates the same dedication, commitment and passion that I invest in my work. I really enjoyed creating a wardrobe for professional athletes adding those sophisticated touches that are part of my aesthetic”. Ennio Capasa

A black cotton-silk, two-button city suit with blue pinstripes is combined with a white leno shirt for summer, and a dark blue suit with gray pinstripes in 100 wool with a blue micro stick shirt on a white base for winter.
The tie is created in black silk with three contrasting lines in royal blue that symbolize the glorious win of last season.
A short, blue trench, created in nylon for summer and in wool for winter, completes the look. The shoes are in black calfskin as is the belt that presents a blue enamel buckle, whilst the weekend bag is in dark blue crust. Scarf and hat made of wool shade from black to blue.