August 26th – Principality of Monaco: Uefa Club Football Awards
The soccer players, in the Principality of Monaco to dispute the UEFA Super Cup final on August 27th, wear the new official wardrobe. Julio Cesar, Maicon Douglas, Wesley Sneijder and Diego Milito are rewarded in their category for the excellence of their performances during the past season.
Ennio Capasa and OVS industry present EEQUAL, a project of “democratic fashion” where design and creativity merge creating fashion products for man and woman. This collaboration marks the beginning of a multiannual developing project.
EEQUAL, a brand created by Ennio Capasa merging the first letter of his name with the word that best defines the core of the project, will be available at the OVS industry stores in dedicated and personalized corners starting with the Spring/Summer 2011 collection.
“The temptation to develop a “democratic” fashion project accessible to anyone has been very strong for a designer in the last few years. The real challenge is to offer a high quality product with a creative and original idea behind it, and put it on the market at a price that is affordable for those who already love fashion, but especially for the new generation that we want to educate to a essential, modern and sophisticated style that define my work. The true “democratic” nature of OVS industry, an Italian company in constant international expansion, and its devotion to quality convinced me that my passion and my experience could be translated into an innovative and contemporary project”. Ennio Capasa
Through EEQUAL, Ennio Capasa and OVS industry can communicate to the general public using a modern language and offering an accurate project thought of down to the last detail: from the structure to the atmosphere of the stores, from the displays to the packaging, from the layout to the communication strategy.
OVS industry, through a dedicated team of people, will add to Ennio Capasa’s creative contributions its consolidated experience in selecting, producing and distributing high quality products, renewed frequently and always presented at an “equal” price.
OVS industry will dedicate personalized spaces to EEQUAL in 120 stores with the ambition to expand quickly this important project throughout the network of stores. This September OVS industry will open its 500th store, the first of a series with a new concept, new colors and redesigned spaces.
“I am very happy with this agreement, which enhances our respective skills” – says Stefano Beraldo, CEO of Gruppo Coin (of which OVS industry is a part of) – “It’s a new, seriously way, based on solid assumptions, to offer our customers a true fashion collection at OVS industry prices. A mutual choice that expresses on one side the desire to bring the culture of fashion to a retailer that has evolved significantly in recent years, and on the other side the challenge for one of the most innovative and accredited Italian designer to be exposed to a completely different and enlarged audience. The collections will be conceived and designed by Ennio Capasa and his team. We will take care of prototyping, production and distribution. We are confident that this will bring additional value to our company because our team will be motivated by the need to compare itself to the work of a designer like Ennio Capasa. We like to think of ourselves as being a huge platform where the best and most original skills come together to design and deliver intelligent, contemporary ideas and products. I conceive our collaboration as a continuous work in progress and this agreement is perfect to identify a new phase of the development of OVS industy: Ennio Capasa’s essential lines will create a new fashion segment in our stores speeding up the evolution process of the brand”.
OVS industy, a brand owned by Gruppo Coin, is now the first company in Italy for market share in the fashion clothing industry. With a network of nearly 500 stores in Italy and abroad, OVS represents the best of Italian fast fashion thanks to a new interpretation of fashion featuring the latest trends that are constantly renewed and garments that present impeccable quality at a fair price. All the OVS products are manufactured following the strictest national and international standards of social responsibility. This is why OVS industry is chosen each year by more than 11 million customers and sells more then 100 million pieces.
CoSTUME NATIONAL creates the new official wardrobe for the F.C. Internazionale. Ennio Capasa, Creative Director of the Maison, bets on tailoring: all the garments designed for players, technical staff and managers are custom made and have the team emblem hand sewn, while on the tie there is a high frequency serigraphy of the European Cup.
The uniforms will be worn by the soccer players starting August 26th, when the team will leave for the Principality of Monaco to dispute the UEFA European Cup final on the 27th.
“I am happy and honored to dress INTER, the strongest team in the international football scene. I always had great respect and esteem for this Company that demonstrates the same dedication, commitment and passion that I invest in my work. I really enjoyed creating a wardrobe for professional athletes adding those sophisticated touches that are part of my aesthetic”. Ennio Capasa
A black cotton-silk, two-button city suit with blue pinstripes is combined with a white leno shirt for summer, and a dark blue suit with gray pinstripes in 100 wool with a blue micro stick shirt on a white base for winter.
The tie is created in black silk with three contrasting lines in royal blue that symbolize the glorious win of last season.
A short, blue trench, created in nylon for summer and in wool for winter, completes the look. The shoes are in black calfskin as is the belt that presents a blue enamel buckle, whilst the weekend bag is in dark blue crust. Scarf and hat made of wool shade from black to blue.
“For these portrait I wanted a cinematographic atmosphere, almost introspective, to show the natural edgy-chic simplicity of Costume National.” Ennio Capasa
Williamsburg, New York, is the location of the shooting and Glen Luchford the photographer, Maestro in capturing the essence of contemporary immediacy.
Starring Othilia Simon, young and emerging French model, and Christian Brylle, former face of the SS2010 Costume National advertising campaign.
Their essential look is the perfect metaphor of Costume National’s timeless style.
Costume National Homme Beauty San
Nose: Dominique Ropion
Essence: IFF Head notes: Grapefruit, Cardamom, Bergamot Middle notes: Cinnamon, Thyme, Cloves Bottom notes: Patchouli, Sandalwood, Labdanum
The city is a symbolic jungle of stimuli, sensations and excitement: the Costume National man experiences it as he travels its length and breadth on his everyday journey of life. His style is one of understated quality, a quest for the essentials and elegance; his favourite music is rock & roll: energy in its purest form. Dominique Ropion, creator at IFF, has captured his personality’s salient features and channelled them into this harmonious blend of contrasts, where the extremes meet to achieve a perfect, rigorous balance between the fresh vitality of bergamot, grapefruit, thyme and cardamom and the passionate heat of spices, cinnamon and cloves, all encased in the profound, seductive, mysterious bottom notes of patchouli, sandalwood and cistus.
The shape of the bottle, designed by Ennio Capasa, is straightforward yet fluid, with rounded
corners, its simplicity underscored by its platinum-coloured screen printing. It is encased in a grey box made using a brand-new soft-touch method and decorated with a sober silver print in
relief.
Silk and chiffon, pixelate and 3D prints: discover the Black & White side of Costume National’s Spring Summer 2010 Collection. Shop woman > / Shop man >
“ With these portraits I have defined a rock iconography where art and nature communicate emotions and allusions through a strong and contemporary language”. Ennio Capasa
The SS2010 Collection merges rock culture and its never-ending evolutions with nature’s most instinctive and primitive side.
“ I was not looking for inspirations but for landmarks and I found them in Patti Smith’s passion and poetry and in Keith Richards’ primordial rock”.
The portraits create a pattern of metaphors and allusions, past and future that can be perceived as a Manifesto where the characters are Karmen Pedaru, Christian Brylle and nature’s symbols: a columbine, expression of freedom and awareness, and a horn, representing strength and manhood.
Glen Lunchford is the photographer, maestro in capturing the contemporary essence and outrightness.
“I chose AMREF because they do not talk about problems but fight them, they do not talk about rights but defend them.” Ennio Capasa
This year we will celebrate Christmas again by supporting a cause that is dear to many of us. The budget traditionally reserved for Christmas gifts will be donated to AMREF for the Water project.
With the help of CoSTUME NATIONAL, a well will be built in Kenya that will provide access to clean water to more than a thousand people.
Ennio Capasa, always sensitive to projects related to the environmental protection, chooses to make an act of solidarity to communicate to people close to him the importance of a concrete social responsibility.
AMREF, the leading health organization in East Africa, ensures economic and human development of African people alongside whom work. It seeks long-term solutions for the problems of Africa because, the benefits of the interventions last no longer than one season.
AMREF is developing a water project in five districts of Kenya with the aim to bring clean water to a hundred of thousand families by the end of 2011.
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