CoSTUMERS - CoSTUME NATIONAL BLOG

Back stage Paris, SS09

Author: CoSTUME NATIONAL

06-10-2008

Charged emotions back stage at the Paris fashion parade, the models as they make their final preparations, the models as they get made-up, their final seconds before taking the runway, applause and congratulations for Ennio Capasa’s mammoth project.

Take a peek back stage at the Paris presentation of Collection SS09 – poetic digital architecture.


  • Digg
  • del.icio.us
  • Facebook
  • Google

rock diary: back stage and catwalk

Author: CoSTUME NATIONAL

03-10-2008

Wednesday 1 October
Parigi
Carrousel du Louvre,
Salle Soufflot
The catwalk day!
Runway day

9.00 We meet up with the press office people for breakfast. Though they didn’t finish work till midnight yesterday they have still had to come back to the showroom as Carlo Capasa has again decided on last-minute changes to the press release. It quickly needs to be modified and reprinted!

9.30 The collection is taken from the Rue Froisart Showroom to the Carrousel du Louvre. Enzo’s on time and all items and accessories are packed ready to go. The only worry now is the Paris traffic!

10.00 Carrousel du Louvre, Salle Soufflot
Backstage of the fashion show catwalk it’s time for Sally Branka’s team of make-up artists and the hair stylist Paul Hanlon to move into action. The tailors and Ennio’s assistants have been working for some time now. Some people finished working at 6 in the morning and have had no time to sleep. Normal routine

10.30 The first models arrive and they are immediately subjected to the classic trio of preparation processes: make-up, manicure and hair-styling.

11.00 Back stage is starting to get crowded. Models, photographers, assistants and the press office staff are all here. From the control room Fausto is barking out commands about the lights and sound. The hall is ready.

12.30 Ennio and Carlo arrive and hold their first interviews with the reporters. Romain Potocki is also there, the well-known reporter for France 2. Since yesterday he’s been trailing Ennio for a special on Costume National. The designer will be miked up throughout the parade. We take notes! Next time we want audio back-up too!

1.30 Catwalk trial for the models. Maida Boina’s assistant lines the girls up in the order agreed yesterday and points out the path they need to follow on the runway.

2.00 The hall opens and quite soon it’s brimming with journalists, photographers and buyers.

2.20 Lights are now dimmed and everyone is seated in silent expectation. Everyone is ready – or almost!

In truth not one model is dressed, none is ready! The girls are still in the make-up zone and back stage is still crowded with photographers, cameramen and journalists clamouring for that final interview. Ennio is describing the collection, its digital-architecture inspirations, his choice of materials, the shades and patterns of his hand-made textiles. One journalist asks the designer how he sees the future given the confusing times that reign and his collection tinged with hi-tech, futuristic hints.

“I want a future that has rid itself of fear” answers Ennio, “a future able to transform the nightmares of crisis into reassuring visions.”

In the meantime the dressers have arrived, responsible for helping the models change clothes and checking to see that all outfits are exactly in line with Ennio’s orders. Step, Enzo, Isabella and Alessandra start to evict the photographers – one of the day’s hardest tasks! They are suddenly all the official photographer or operator from Vogue!

2.30 It’s now or never! Carlo gives a sign and Fausto starts up the music. No more waiting. From the hall it’s finally time to admire Ennio’s creations, his geometrical play of volumes, the fabrics with three-dimensional steel-thread effects, the wire-netted jewels.

At last everything we have glimpsed these last few days is fully on display – the details, the nuances, the structures as well as the blue-sheeted shell-like dress. A perfect fashion parade!

2.45 Applause breaks out along with the first relaxed smiles of the staff! Back stage fills up again with journalists, friends, hangers-on. More photographs and interviews. The models applaud Ennio, quickly change and vanish. They are needed for their next catwalk appearance.

The hall slowly empties, toasts and congratulations abound and we all heave a large sigh of relief.

Mission accomplished! This one’s over too.


  • Digg
  • del.icio.us
  • Facebook
  • Google

costume national SS 09

Author: CoSTUME NATIONAL

01-10-2008

  • Digg
  • del.icio.us
  • Facebook
  • Google

rock diary: casting+fitting 30 settembre

Author: CoSTUME NATIONAL

30-09-2008

Tuesday 30 September
showroom CoSTUME NATIONAL
Paris, 7 Rue Froisart

 
 

 
 

Just one day left to the parade and the rest of Ennio’s people meet up at Malpensa Airport.
 
 

 
 

9.00 Flight to Charles de Gaulle, Paris. The team is bringing the collection’s final items and most of the accessories.
 
 

 
 

11.30 Arrival at the Rue Froisart showroom. Some tailors who got to Paris yesterday are already working on the clothes’ final modifications and elaborations. Ennio is making a final check of the outfits with a model.

 
 

 
 

At the same time the casting director, Maida Boina selects the girls for tomorrow’s show.
 
 

 

 
 

2 pm The models start to turn up for fitting. The first to arrive is Emma Mclaren – some last-minute corrections to her dress and she’s done. Next comes Katrin Thormann but her dress is too short and the petticoat needs to be changed.
 
 

 
 

5 pm Time for a music check with Micheal Gaubert. Ennio okays the track list. Forceful, driving rock right in line with the collection.
 
 

 
 

5.30 pm Final touches with airbrushes! Ennio’s assistants go up to the top floor of the showroom to complete the garments’ definitive shades and tones. They’ve been hand-painting them for months now!
 
 

 

 
 

6.30 pm The make-up artist and hair stylist arrive to trial the looks. Carlo Capasa describes Ennio’s collection as : “Virtual poetic architecture”…A title that aptly sums up the programme.
 
 

 
 

Till late…


  • Digg
  • del.icio.us
  • Facebook
  • Google

fitting video 28 september, Milan

Author: CoSTUME NATIONAL

29-09-2008

Guarda il video del fitting fatto a Milano domenica 28 settembre, la preparazione dei capi e la scelta degli outfit.


  • Digg
  • del.icio.us
  • Facebook
  • Google

rock diary: 28 september fitting

Author: CoSTUME NATIONAL

28-09-2008

Sunday 28 September
showroom CoSTUME NATIONAL
Milano, via fusetti
sunday afternoon

 
 

 
 

Just three days to go before the Paris fashion parade!
And here in the Via Fusetti showroom in Milan, Ennio Capasa (accompanied by his brother Carlo, designer friend Fabio Novembre and Rodeo Magazine’s editor Massimo Torrigiani) is working on the items in the new collection.

 
 

 
 

The atmosphere is relaxed and informal, the conversation about clothes and inspirations. Ennio’s assistants note down any changes to be made and shuttle between the showroom and the tailoring room – the workshop where the clothes are made up and transformed.
The look-board is slowly taking shape yet it will be modified several times – right up to the very last moment.

 
 

 
 

The model parades up and down in a sensual, ultra-light black and white dress. Ennio decides it needs shortening to reveal more leg.
In the meantime fabrics are being shaped in the tailoring shop. The search for the right details and their richness is striking: silks, satins, meshes, an interplay of lightness and transparencies with subtle technological hints reminiscent of fish scales.
How Ennio will decide to use them can only come as a surprise!

 
 

 
 

Massimo is jotting down notes for an article on the ins and outs of a fitting and what goes on behind the scenes in preparing a new collection – the final part of long and painstaking job.
Carlo Capasa is highly focused and concentrated: “These are the really key moments in the birth of collection and its composition. The end of a story. We’re starting with the C’N’C collection which is easier and younger to then move on to work on the Costume one which is far more conceptual and difficult.”

 
 

 
 

Quite a task!
“For this next season we have taken inspiration from digital architecture and shapes created by 3D experts.”

Work will end only late at night with the usual graveyard-shift hours common to these pre-show weeks.
Tomorrow is the last day of fitting, a day when part of the team will already be on its way to Paris.

 
 


  • Digg
  • del.icio.us
  • Facebook
  • Google

Patti Smith for Costume National

Author: CoSTUME NATIONAL

27-09-2008

A totally modern and iconic artist. Patti Smith is New York. She is
representative of NY culture from the seventies through to today.
What better way of staging an event like this than with a celebrity of her
calibre.”

Patti Smith celebrating the launch of the new NY store with Ennio Capasa.
Look at the video of the event and Patti Smith’s performance.


  • Digg
  • del.icio.us
  • Facebook
  • Google

Patti Smith and Costume National NY-New Look

Author: CoSTUME NATIONAL

19-09-2008

Patti Smith and Costume national NY-New Look

New York Fashion Week ended with a key Costume National event – the opening of the new store in Mercer Street marked by a performance from the legendary rock’n’roller Patti Smith.
She enlivened the occasion by presenting Dream of Live, a new work by the noted director and photographer Steven Sebring who has trailed the singer for over 11 years
documenting concerts, performances, friends and family. The result is a
fascinating 16mm black and white film that truly tells the artist’s tale.

“It’s like Steven is my brother” commented Patti Smith “He had a camcorder, […]”
The 30-minute performance featured a host of famous songs such as “People
have the power”
and “Because the night” dedicated to Patty’s late husband on
what would have been his sixtieth birthday.

Dressed in her iconic male uniform, Costume National, Patti Smith amazed everyone with one single accessory poking out of her pocket – a toothbrush. “Clean teeth are a great accessory” quipped Patti Smith.
Alan Cumming, Lake Bell, Bijou Phillips, Francisco Clemente and Danny Masterson all came out to toast.

 
 

 
 

 
 

 
 

 
 

 
 


  • Digg
  • del.icio.us
  • Facebook
  • Google

CoSTUME NATIONAL opens its online flagship store “powered by YOOX”

Author: CoSTUME NATIONAL

18-09-2008

CoSTUME NATIONAL opens its doors to internet-savvy fashionistas and trendsetters from all latitudes with the launch of its first online flagship store.

The new CoSTUME NATIONAL online store located at www.costumenational.com is fuelled by YOOX Services – a YOOX Group company that undertook the design and management of the new online flagship store in terms of technological development, interface design, logistics, customer care, and web marketing.

Starting today, the brand’s enthusiasts will be able to access the full CoSTUME NATIONAL and CoSTUME NATIONAL HOMME clothing, footwear, and accessory lines online.

The graphics of the new CoSTUME NATIONAL online flagship store reproduces the mood and structure of the institutional website, enhancing the collections through image galleries dedicated to specific product groups and a more fluid and user-friendly browsing system.

Read the rest of this entry »


  • Digg
  • del.icio.us
  • Facebook
  • Google

Costume National_Moscow

Author: CoSTUME NATIONAL

17-09-2008

CoSTUME NATIONAL
10 Petrovka Moscow

New address for CoSTUME NATIONAL Moscow

Read the rest of this entry »


  • Digg
  • del.icio.us
  • Facebook
  • Google
CoSTUMERS - CoSTUME NATIONAL BLOG