When experienced from a back stage perspective, a fashion show can be a truly special and unique moment.
It’s pure energy, charge, rock’n roll.
It’s always fast, crowded and euphoric!
Everyone is galvanized by the desire and determination to show off the latest collection to the photographers and reporters at the venue; all are keen to reveal the results of so many hours work spent seeking out new tailoring cuts, fabrics and experimental ideas.
It’s all part wanting to showcase the immense creativeness driving the World of Costume National.
Freshness.
The desire to go further.
Unyieldingly projected towards the future.
9.00
Enzo arrives with the collection’s items and watches over them till his team turns up.
10.00
The first to arrive are two models together with the hair stylist and makeup artist, Sally Branka and Paul Hanlon. They bring with them all the tools they need and start to take notes from the photographs of the looks chosen the day before with Ennio.
10.15
The people responsible for finishing the final clothing items and getting them ready for the catwalk arrive.
10.30
The first wave of photographers is now back stage and slowly things begin to start up. A good, strong coffee in the buffet is a must!
11.00
Call time for the dressers though right up to a few minutes prior to the show they stay outside the back stage area. They’re really isn’t that much room.
12.30
Ennio makes his arrival. For those who weren’t here yesterday during fitting, his new look comes as quite a shock – to reporters too!
13.00
First interviews for Ennio with the reporters and first photographs with friends back stage: Eleonora Abbagnato, the soccer player Emmanuel Petit and wife, the model Maria Servello and the French actress Elodie Navarre.
Ennio presents all the collection’s novelties, talks of his inspiration, silhouettes, materials and the new CN iPhone plug-in.
13.45
The buyers and reporters start to take their places in the hall
14.15
The room is jam-packed
14.30
The music starts up.
Silence falls back stage.
Ennio checks the models one by one before they exit onto the catwalk.
The make-up artist and hair stylist are still working on the girls applying final touches and details.
Everyone has their eye on the CCTV screen with a direct view of the hall.
No let up, the rhythm is constant.
The first models come back in from the catwalk and dressers and staff are as quick as lightning to help them change. Those who have never seen what happens backstage at a show might think the whole scene is totally chaotic. Far from it! There is very little space and everyone in the time is highly focused: photographers and cameramen alike.
One girl is experiencing problems with a dress as some stitching has come undone. But in less than a minute it’s fixed! These things happen. In fact Ennio was up until three in the morning checking every piece, and making changes until he was completely satisfied.
He has been working on this collection for six months but true to his nature as the true creative he is, Capasa makes changes right up to the last moment!
The last model is back from the runway. The music changes and the final parade starts.
Ennio comes out.
Applause!
The tensions starts to die down – hugs all round.
The models thank Ennio and quickly change – there are other parades and commitments waiting for them.
The assistants and dressers rapidly gather up all the clothes and accessories. In fewer than five minutes everything has been packed away ready to be sent back to the showroom.
Back stage begins to fill up with reporters, onlookers and friends keen to congratulate Ennio.
Finally it’s time to relax with the cocktail!
Wow!!
Thank you Ennio for all the excitement and emotion!