August 26th – Principality of Monaco: Uefa Club Football Awards
 

The soccer players, in the Principality of Monaco to dispute the UEFA Super Cup final on August 27th, wear the new official wardrobe. Julio Cesar, Maicon Douglas, Wesley Sneijder and Diego Milito are rewarded in their category for the excellence of their performances during the past season.
 

 
Costume National 2010 Spring/Summer Collection
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Ennio Capasa and OVS industry present EEQUAL, a project of “democratic fashion” where design and creativity merge creating fashion products for man and woman. This collaboration marks the beginning of a multiannual developing project.
EEQUAL, a brand created by Ennio Capasa merging the first letter of his name with the word that best defines the core of the project, will be available at the OVS industry stores in dedicated and personalized corners starting with the Spring/Summer 2011 collection.
“The temptation to develop a “democratic” fashion project accessible to anyone has been very strong for a designer in the last few years. The real challenge is to offer a high quality product with a creative and original idea behind it, and put it on the market at a price that is affordable for those who already love fashion, but especially for the new generation that we want to educate to a essential, modern and sophisticated style that define my work. The true “democratic” nature of OVS industry, an Italian company in constant international expansion, and its devotion to quality convinced me that my passion and my experience could be translated into an innovative and contemporary project”. Ennio Capasa
Through EEQUAL, Ennio Capasa and OVS industry can communicate to the general public using a modern language and offering an accurate project thought of down to the last detail: from the structure to the atmosphere of the stores, from the displays to the packaging, from the layout to the communication strategy.
OVS industry, through a dedicated team of people, will add to Ennio Capasa’s creative contributions its consolidated experience in selecting, producing and distributing high quality products, renewed frequently and always presented at an “equal” price.
OVS industry will dedicate personalized spaces to EEQUAL in 120 stores with the ambition to expand quickly this important project throughout the network of stores. This September OVS industry will open its 500th store, the first of a series with a new concept, new colors and redesigned spaces.

“I am very happy with this agreement, which enhances our respective skills” – says Stefano Beraldo, CEO of Gruppo Coin (of which OVS industry is a part of) – “It’s a new, seriously way, based on solid assumptions, to offer our customers a true fashion collection at OVS industry prices. A mutual choice that expresses on one side the desire to bring the culture of fashion to a retailer that has evolved significantly in recent years, and on the other side the challenge for one of the most innovative and accredited Italian designer to be exposed to a completely different and enlarged audience. The collections will be conceived and designed by Ennio Capasa and his team. We will take care of prototyping, production and distribution. We are confident that this will bring additional value to our company because our team will be motivated by the need to compare itself to the work of a designer like Ennio Capasa. We like to think of ourselves as being a huge platform where the best and most original skills come together to design and deliver intelligent, contemporary ideas and products. I conceive our collaboration as a continuous work in progress and this agreement is perfect to identify a new phase of the development of OVS industy: Ennio Capasa’s essential lines will create a new fashion segment in our stores speeding up the evolution process of the brand”.

OVS industy, a brand owned by Gruppo Coin, is now the first company in Italy for market share in the fashion clothing industry. With a network of nearly 500 stores in Italy and abroad, OVS represents the best of Italian fast fashion thanks to a new interpretation of fashion featuring the latest trends that are constantly renewed and garments that present impeccable quality at a fair price. All the OVS products are manufactured following the strictest national and international standards of social responsibility. This is why OVS industry is chosen each year by more than 11 million customers and sells more then 100 million pieces.

CoSTUME NATIONAL creates the new official wardrobe for the F.C. Internazionale. Ennio Capasa, Creative Director of the Maison, bets on tailoring: all the garments designed for players, technical staff and managers are custom made and have the team emblem hand sewn, while on the tie there is a high frequency serigraphy of the European Cup.
The uniforms will be worn by the soccer players starting August 26th, when the team will leave for the Principality of Monaco to dispute the UEFA European Cup final on the 27th.

“I am happy and honored to dress INTER, the strongest team in the international football scene. I always had great respect and esteem for this Company that demonstrates the same dedication, commitment and passion that I invest in my work. I really enjoyed creating a wardrobe for professional athletes adding those sophisticated touches that are part of my aesthetic”. Ennio Capasa

A black cotton-silk, two-button city suit with blue pinstripes is combined with a white leno shirt for summer, and a dark blue suit with gray pinstripes in 100 wool with a blue micro stick shirt on a white base for winter.
The tie is created in black silk with three contrasting lines in royal blue that symbolize the glorious win of last season.
A short, blue trench, created in nylon for summer and in wool for winter, completes the look. The shoes are in black calfskin as is the belt that presents a blue enamel buckle, whilst the weekend bag is in dark blue crust. Scarf and hat made of wool shade from black to blue.

Born in 1968, German artist and photographer Claudia Rogge has an obsession for crowds made up of practically identical people, all dressed in the same way and holding the same pose to create a unique mass identity. 

He constructs both fascinating and disturbing scenarios that always contain three elements: individualism, reproducibility and mass.

The result is a balance between expressive rigidness and corporeal actions, a play of full and empty concepts that regale the viewer’s imagination with sensations of tension, action and a special dose of mystery.

These are works that set out to lend a mass an aesthetic quality to the idea of mass – no longer an indistinct and homogenous element but one made up of minuscule differences that need to be sought out carefully in each single photograph.

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A tower that rises up eleven metres constructed entirely of books. Those who’ve been inside say it is a destabilizing experience thanks to the small space inside. This is multiplied and complicated by a series of mirrors that reflect a disorienting reality but also to its weight of culture.

If we consider the fact the same quantity of books and knowledge can these days so easily be moved around, consulted and read – or simply ignored – in our new iPad, then such a physical, awkward and unusual structure such as this can act as the starting-point for a wider reflection connected to our daily lives but also to our future and the way knowledge is transmitted. Is it all, as the artist himself suggests, just an optical illusion that tricks our perception?

Scanner, by the Slovenian artists Matej Krèn.

This heartfelt and sincere portrait documents love affairs, ideals, fears and the hang-ups of an epoch during a key phase of life.
In the summer of 1959 Bruce Davidson decided to cross over the Brooklyn Bridge and document in photographs the kids in the local gangs: literate and rebellious teenagers, uneasy about everyday loneliness and the uncertainties of a generation on the threshold of adulthood.

In an age that stands out for its primness and innocence, Bruce Davidson’s photographs provide vital witness to myths, ways of behaving and being part of an entire generation. He displays a journalist’s perspective, detached yet curious: the indelible mark that characterizes all his work.
“When I seek out a story, I eke it out in my relationship with the subject – it has to be a story that tells me something rather than just a story I’m telling..”

Bruce Davidson, a Magnum photographer since 1958, lives and works in New York.
 

 
THE TOP TEN – Summer Sale – Hot Tops: get the look.
Costume National 2010 Spring/Summer Collection

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Effects born from what is empty and what is full – light and dark shades, brightness and night. The Greek photographer Vangelis Paterakis portrays and gives shape to the human shadow that immaterial element of us all – an evanescent and indefinite subject that appears when light strikes a surface only to then melt away and blend in with the surrounding surfaces.

The photographs of “Shadow Life” remind us of an intangible, immaterial ballet made up of interactions and endless shades of grey. It’s a fascinating theme that leaves space for philosophical reflections. As th great Carl Justav Jung once said: “Contact with our shadows allows us to identify more closely with ourselves and touch a profound part of very being.”
 

“For these portrait I wanted a cinematographic atmosphere, almost introspective, to show the natural edgy-chic simplicity of Costume National.” Ennio Capasa

Williamsburg, New York, is the location of the shooting and Glen Luchford the photographer, Maestro in capturing the essence of contemporary immediacy.
Starring Othilia Simon, young and emerging French model, and Christian Brylle, former face of the SS2010 Costume National advertising campaign.
Their essential look is the perfect metaphor of Costume National’s timeless style.